Axle Sports Sdn Bhd

eRacing Grand Prix SEA aims to develop a regional eRacing championship with the objective of transforming virtual racers into real-life motorsport champions.#virtualtoreality

eRacing Grand Prix SEA (eRGPSEA) aims to create an ecosystem bridging the eSports industry together with the motorsports through excellent production and streaming quality and closer racing competition to reach a larger mainstream audience potential.

 

 

Axle Sports Sdn Bhd


 

Company Highlights


eRacing GP Malaysia
  • Secured sponsors such as MAE by Maybank, 3 Damansara, Razer, UMobile, JD, Royal Selangor, ThrustMaster, Whitebox Racing Simulator and Spritzer
  • Secured partnerships with Shekhinah PR, DCS Entertainment, Playstation, Gran Turismo, eGG and FOX Sports
  • Secured total adverstising and PR value worth RM6 million
  • Recruited 400 participants over three time-trial weekends
  • Live broadcast on EGG and repeat broadcast currently ongoing with total unique viewers at 429,000 and peak concurrent viewers at 96,000
  • Winner, Mior Hafiz, represented Malaysia in the inaugural FIA Motorsports Games in Rome, Italy


eRacing GP Global Edition
  • Pivoted to launch online competitions in the face of COVID-19
  • Secured a partnership with RaceRoom, eGG and FOX SportS
  • Secured sponsorships from X Park Malaysia, Precision Sim Racing, C Square Capital
  • Recruited 950 participants in 6 months
  • live streams on Facebook which provided a total reach of 750,000 with 650,000 views and 240,000 mins time spent with brand
  • Our runner-up the the first Global Edition, Naquib Azlan, joined real racecar drivers to compete in the inaugural 24 Hours of Le Mans Virtual.


Axle Academy
  • Launched the academy, situated in Kelana Jaya, which provides world-class coaching for all levels at competitive prices
  • Each course is specially curated by Alex Yoong, who has over 30 years of racing experience.
  • Secured 70 students in just 3 months

 

 

Led by a leadership team with a combined experience of close to 35 years in the sports and entertainment industry, Axle Sports’ vision is to capitalise on the growing phenomenon that is esports to make motorsport accessible to a wider audience through sim racing with the objective of producing Asia’s next generation of professional racecar drivers.

 

 

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